This one is from Dragon #67 (November 1982).
I remember finding that ad incredibly evocative as an adolescent infatuated with The Lord of the Rings.
I loved ICE's Middle-earth products during the 1980s and early 1990s. I still love them, although my fondness for the system has cooled off somewhat (and even more so for Rolemaster).
Around 1985, MERP supplanted entirely AD&D as my high-school group's main game. I ran it (and occasionally played it) almost every week for three years. I remember being impressed at how much more information was included in a typical MERP campaign module than an equally expensive TSR AD&D module.
I especially loved Peter Fenlon's gorgeous colour maps! (I’ll talk more about these maps in a future post.)
Even today I still pick up the occasional ICE Middle-earth book if I can find one reasonably priced. (Much of my high-school collection was 'borrowed' and never returned by a 'friend' once I went away to university. Since then I've gradually replaced most of the lost books, as well as gained some I never owned back then.)
Just thinking about ICE's Middle-earth books makes me want to break some out and run a campaign!
(Thanks to this post at Grognardia for the image of this ad, and for prompting me to write this post.)